It doesn’t happen often, but The New York Times (NYT) has truthfully reported on something recently.
On what did it report? Well, on itself, and how alarmed it is due to its own increasing irrelevance in the face of new sources of information.
NYT is well-aware of the “New Media,” as a 96-page internal report, sent to top executives last month, makes clear. Obtained by Buzzfeed, the report “paints a dark picture of a newsroom struggling more dramatically than is immediately visible to adjust to the digital world, a newsroom that is hampered primarily by its own storied culture.”
The report ignores its traditional mainstream (MSM) competitors and takes a closer look at new digital companies like First Look Media, Vox, Huffington Post, Business Insider and Buzzfeed.
“They are ahead of us in building impressive support systems for digital journalists, and that gap will grow unless we quickly improve our capabilities,” the report states. “Meanwhile, our journalism advantage is shrinking as more of these upstarts expand their newsrooms.”
“We are not moving with enough urgency,” it says.
A central issue for NYT is “a cadre of editors who remain unfamiliar with the web.”
“Many desks lack editors who even know how to evaluate digital work,” the report continues.
A few suggestions NYT is looking into is a TED talks-style event series and an expanded op-ed platform, including location-based local news and information.
But it is too late…